We rented a small kitchen in Brighton, came up with a menu and launched it on Deliveroo, quickly seeing an impressive demand and realising this could be a real business.
the clean journey begins...
During the first lockdown in 2020, Mikey had come to a crossroads due to COVID-19, with the virus not only affecting his personal health, but also his previous business. Mikey returned back home to Brighton from London, with the aim to make some lifestyle changes.
Mikey had discovered the impact that plant-based food had on his health, becoming stronger both mentally & physically. He was inspired to go on a mission to make plant-based food delicious, accessible and mainstream. He took this idea and ran with it, opening Clean Kitchen on Deliveroo only in Brighton, out selling 5 five guys burger sales on its 4th Saturday of opening.
The brand exploded from his auntie’s kitchen in Brighton, leading to a big move to Chelsea where the brand made its mark on the London scene.
Mikey soon joined forces with Verity Bowditch, a graduate in BSC Biomedical science & Nutrition whilst being knowledgeable on sustainability, integrating into Clean Kitchen and it’s growth. Verity is also educated around plant-based nutrition with a passion for the protection of animals. The duo quickly started to take over the minds of London with Clean Kitchen.