During the first lockdown in 2020, I was at a crossroads in my life. I had spent 4 years as a Youtuber and my previous business was being severely affected by Covid-19. I had also been living an unhealthy lifestyle in London, so I went home to Brighton for lockdown to make some lifestyle changes. 

I then embarked on a fitness regime and a predominantly plant-based diet. Feeling the benefits myself, I realised I needed to raise awareness for the plant-based industry. The idea for Clean was born from my mother’s vegan bacon sandwich and I decided I needed to create a brand that would provide delicious, accessible plant-based food and bring it to the mainstream.